In 2018 The Sass Boutique was launched online. Before the launch much work was put in to the building of the culture. This small business was started to help women express their creativity in their outfits by allowing women to wear their personality on their sleeve (their clothes). If this means getting sassy or staying sweet there are pieces to reflect both! We offer sweet and sassy pieces to add to your lifestyle!
The Sass Boutique prides itself on providing clothing and products of quality.
We are continually growing our selection to meet your ever-changing wardrobe wants! Any input from our customers is always welcome! Please email us at or follow our "Customer Care" link at the top right of this page. 
Thank you for supporting this small business and supporting our culture of expressing yourself in every outfit. 

Meet The Founder

Emily Pirila

Hello Sassy! 

The Sass Boutique has been a dream I envisioned back in high school. However, I didn't start turning this idea into a business until a few years after graduating college. I completed my Bachelor's degree in Business Administration - Marketing in January 2016 from University of Wisconsin - Eau Claire. The Sass Boutique was launched in June 2018 after working in retail and in a corporate office for retail online customer service. Through both these experiences I felt I had knowledge to start my own boutique! Through much research and exploring I came to the decision to launch online! The bonus to being an online only store is being able to cut overhead costs and ultimately benefiting our customers by offering a lower price tag! Great quality is not defined by extreme prices. Our quality products are affordable yet unique! I love being able to bring a new way of thinking your wardrobe to you from anywhere. Thank you for following along my journey! This is just the beginning of my vision.

- xoxo,



  • Grey Instagram Icon
  • Grey Facebook Icon

© 2023 The Sass Boutique